Hello, my name is Ady Kacen

I am a UX & Product designer

For me a great interface is like the perfect concierge, it should always understand the user needs and do it in an effortless manner

Optimove, AI-driven segmentation

My role was to design a tool that helped users to discover the best segments for their campaigns and to match offerings with those segments.
Why it is noteworthy?
1
AI-driven
2
Data visualization
3
Actionable insights

Optimove, Enhanced content editing Experience

I redesigned the platform by splitting a single screen into two: one for template management and one for content editor per channel.
Why it is noteworthy?
1
Revamped Information Architecture
2
Scalable UX solution
3
Vast user research and analysis

AutoCAD, accuracy on mobile

I designed an interaction model that provides best-in-class accuracy through touch input for architects and engineers.
Why it is noteworthy?
1
Inovative interaction model
2
Process in incremental steps
3
Vast user research